Behind the campaign Since working with Travel Mindset, St George tourism has grown 10% year over year for the last 6 years!
Located in the southern part of the state near four state parks and two national parks, St. George, Utah, is an adventure destination unlike any other. St. George wanted to showcase not just the larger parks, but also the lesser-known areas available to explore. Through an Instameet and an additional influencer trip to the area, we were able to highlight the area in a variety of ways. All the influencers created Instagram, Facebook and Twitter content, along with blog posts and videos.
Platforms
Wrap-Up
85M
Total campaign impressions
555K
Social media engagements
2.9M
Monthly Pinterest views
