Beyond Influencer Marketing, we are helping our clients evolve their overall marketing strategies to be more inclusive and impactful.
The mission statement of our inclusivity partnerships is to help promote, develop and represent your brand or destination to new national or regional diverse audiences, including, but not limited to, Black, POC, LGBTQ, and those with disabilities.
If diverse audiences do not see themselves represented in your brand’s social media, website, print and email marketing, they will feel unwelcomed and decide to spend their money elsewhere, even if your brand is in fact very welcoming. Don’t give people the wrong impression of you – let’s rework and develop a strong strategy that tells your full story, one that is inclusive and diverse and welcoming of all.
- We will create an inclusive marketing strategy that we revisit monthly to make sure we are hitting all your KPIs and staying on top of the latest trends and developments.
- We will meet once a month to discuss industry trends, audience trends and how it may impact your brand/business, product development ideas, new go-to-market strategies and much more.
- We will consult your brand regarding how to diversify your social media platforms, selecting and working with diverse talent from production to models, as well as authentic messaging and how to connect with the Black, LGBTQ, and diverse communities.
This plan will increase brand awareness & social media engagements, while showcasing the brand or destination’s amenities more thoughtfully to a diverse audience.
The Who:
Travel Mindset + BLACK GIRL DIGITAL
With over 20 years of combined experience, Travel Mindset & BLACK GIRL DIGITAL have set the benchmark for digital and influencer marketing specific to the travel industry. Combined, Travel Mindset and BGD have managed over 800 travel-focused clients ranging from influencer marketing, social media consulting, content creation, brand strategy and more.
Travel Mindset is your full-service influencer and social media agency, working with destination campaigns and brand messaging from Panama City Beach, Florida, to Morocco Tourism. From creative ideation to hand-selected influencer recommendations, Travel Mindset understands DMO needs and goals.
BLACK GIRL DIGITAL is a Female owned, Black owned and operated digital marketing agency. They provide an authentic voice and perspective for our clients and aid them in captivating Black voices to grow brand authority within the Black community.
Increasing diversity within your marketing efforts is more important now than ever. The challenge, however, that many face, is their organization does not reflect the diverse cultures they are looking to reach so there is a disconnect within their marketing initiatives. Travel Mindset and BLACK GIRL DIGITAL both understand the importance of analyzing your marketing efforts through a diverse lens and providing you with a strategic approach for your activations. It is about more than just the visual or cultural references and here is where partnering with us- experts in the influencer & lifestyle industry, in addition to the black audience- serves to benefit you keeping you ahead of your competitors and avoid being labeled a culture vulture.
Have any questions? Let’s set up a call to discuss your brand or destination’s specific needs and goals.