It’s 10:30 p.m. and you’re lying in bed scrolling through your Instagram feed when it pops up: A gorgeously lit couple, walking along the seashore as the sun sets just behind them. You hit the like button and keep scrolling, but you can’t get the image out of your head. You scroll back up and hit save. You want to tell your partner about that spot — it should be your next anniversary trip — and you want to learn more about the destination. Instead of getting to sleep early, you now watch several IG stories this magical place and click a link in a profile with a blog post that outlines the perfect itinerary.
Next week, the image appears again — this time on Facebook — and you click it again. Once again, you begin seeking out more information on this island paradise. This time, you find photos of the exact spot on Pinterest, each of which links to blog posts detailing itinerary and hotel options.
Influencer Marketing just worked on you.
Influencer Marketing is a type of marketing that focuses on reaching select groups of people via personalities, celebrities and their friends. It’s word of mouth marketing on steroids.
“According to Nielsen, 92% of consumers trust recommendations from friends, family and peers above all other types of advertising.”
Most types of influencer marketing blend together elements of social media and content marketing. Influencers, then, are content creators, publishers, and distributors. Because their fans get to experience the messaging through unfiltered, real-time updates like Instagram Stories or through filtered, more polished marketing through blog posts, influencer content is altogether more authentic and original than a fancy magazine spread or a prime-time commercial. Influencer marketing can hit an audience on multiple outlets several times a day through Facebook, Instagram, YouTube, Pinterest, Twitter, and more. If the audience engages with it, it’s shared even more, ensuring your brand is top of mind virtually every minute of the day.
Are you looking to embark on an influencer marketing campaign for your travel brand or destination? Let us help you craft the perfect campaign, with a mix of strategy and content, influencers and social media.